James Rule


Attended Hymers College:


What makes this nominee inspiring?

James Rule studied at Hymers from 1988 -1996. The early stages of his sporting career saw him represent England in rugby union at U 21 level playing in two Five Nations and a World Cup in Argentina. He went on to play professional rugby union in the English Premiership, French First Division and English Championship.

Following his on field experiences James progressed into the world of sports administration and at the age of 28 became the youngest Chief Executive in Super League history when he was appointed as CEO at Hull FC. Subsequently James went onto to become CEO at Widnes Vikings and in doing so became the first person to hold this position at two Super League Clubs.

During James tenures he enjoyed several notable on field successes such as leading Hull FC to three major finals and winning their first honours in a generation at the 2005 Challenge Cup Final. However it was his passion for using sport off the field as an engagement vehicle for driving positive change in the community where James really excelled. The innovative partnership “Beat The Scrum” between the Widnes Vikings and the NHS designed to ease pressure on A and E Departments won the coveted Best Global Sponsorship at the Leaders in Sport Conference in 2018. Losing finalists included Natwest Bank and England Cricket, DHL and Manchester United, Head & Shoulders and the NFL.

His successes have resulted in James being requested to share his expertise with leading national and international figures in sports, health, policy making and community development.

He now works as a motivational speaker and mentor with a particular focus on the development of resilience in current and aspiring leaders. Having already presented to pupils in year 10 he intends to continue that programme of work with the sixth form this year.

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